Event Details

Dates: April 28 / May 5, 2021

Time: Event complete.

Price: Ticket sales closed.

Location: Online

Getting to Zero Waste

With new PPE and COVID-19 safety measures, damaged recycling streams, rising population rates, and consumerism at the highest it’s ever been, we are seeing more waste in the city than ever. Given the current climate crisis, we simply cannot afford to wait — we need to change our current behaviours and move quickly toward sustainable lifestyles and stop producing so much waste.

The City of Vancouver has a long-term strategic vision of Going Zero Waste 2040. It is a huge, important undertaking that we truly believe possible, but in order to get there, we need to take action, now, and it’s going to take all of us to make it a reality. This two-day event served as a jumping-off point on our city’s journey to becoming zero waste.

Brand Battle for Good Planet logo

Participating Brands

If you want the best, you have to compete with the best. Meet the brands that stepped up to battle it out for Vancouver’s zero waste future.

DAY 1 | April 28, 2021 9am-4pm | Online

LET’S GO ZERO CONFERENCE

Information is power. Day 1 was a virtual educational pre-conference and workshops aimed at arming the teams with everything they need to know about why we should go zero waste. Cross-pollinated workshops informed, educated, and introduced teams to impact-driven subject matter experts in their community.

DAY 2 | May 5, 2021 9am-6pm | Online

STRATEGY HACK-A-THON FOR GOOD

Day 2 saw the action kick off, with the official Strategy Hack-A-Thon for Good. Each team was led through an all-day session by a dedicated top design thinking facilitator who shepherded teams through the problem statement and assisted in uncovering brilliant and innovative solutions to help achieve a Zero Waste Vancouver. Teams prepared to present their final solutions in a big idea pitch at the end of the day, with a final winner announced in a digital Brand Battle Award Night event later that evening.

6-8pm | Online

BRAND BATTLE AWARD NIGHT

With a day of hard work behind them, it’s time to relax. The teams moved into the Interactive Kumo Space networking social and await the top nominations. Live virtual music and top three pitches were revealed at the Brand Battle Award Night ahead of the winning team announcement.

Partner Brands

PS DDB logo
daily hive logo
salesforce logo
NORAVERA logo
wakefield logo
O2E brands logo
clark's audio visual logo
Connect 7 group logo
The re-frame group logo
Freshprep logo
MOVR logo
SOLE logo
HCMA logo
UBC Sauder School of Business logo
capilano university logo
Mind Movement Mobility logo
Smak logo
chop value logo
ciele athletics logo
WCMRC logo
Native logo
GHG accounting logo
decade logo
realize strategies logo
OneEarth logo
share reuse repair initiative logo
arc'teryx logo
oceanwise logo

Contributing Brands

SOLE logo
digital hot sauce logo
tentree logo
arc'teryx logo
unbounce logo
O2E brands logo
1-800-got-junk logo
Native logo
A&W logo
Lush logo
Skidmore logo
shack shine logo
wow 1 day painting logo
oceanwise logo
decade logo
cityHive logo
Front + Centre logo
Tangible Interaction logo
joda creative logo
NORAVERA logo
swany performance gloves logo
deloitte logo
UBC Sauder School of Business logo
launchpad logo
boom goes the drum logo
CAUSE + AFFECT logo
MGA logo
scott knowles design logo
wayblaze logo
modo logo
HS interiors logo
elevate logo
DEBRAND logo
chop value logo
share reuse repair initiative logo
lucid visuals logo
realize strategies logo
camp camp logo
InHouse partners logo
Connect 7 group logo
ballentine logo
HCMA logo
creative mornings logo
etro construction logo
MOVR logo
Maskwa Murals logo
clark's audio visual logo
smart savvy and associates logo
earth's own logo
domain7 logo
turtle logo
wakefield logo
purposely logo
Methodic Content logo
uncommoners club logo
spatial research + design logo
OneEarth logo
Rethink 2gether logo
Fuse logo
The re-frame group logo
Scale Collaborative logo
corker collective logo
amplify logo
ciele athletics logo
capilano university logo
Return-It logo
unbuilders logo
Clio logo
Look 4 Loops logo
Yulu logo
canopy growth corp logo
Kinetix logo
drawing change logo
Prism logo
Fiorella Calderoni logo
Reeve Consulting logo
doconomy logo
Freshprep logo
Reusables logo
LOCO logo
Drinkfill logo
Smak logo
Fairware logo
jarr logo
BINNERS PROJECT logo
Loop logo
Love Food Hate Waste Canada logo
wildhood films logo
Kind Cafe & Eatery logo
Scrapless logo
ReCloseted logo
tradle logo
Instruments of Change logo
city of vancouver logo
metro vancouver logo
salesforce logo
Mind Movement Mobility logo
vancity logo

Winner: EcoMeter

In the end, the ‘single’s table’ took the crowd-voted win with EcoMeter as the top idea. EcoMeter is a platform aimed at spreading the word about restaurants that are finding ways to lower their impact on the planet, while also enabling restaurants to take control of their impact by connecting them with partners who offer sustainable solutions.

Inspired by New York City’s sanitary grades for its restaurants, EcoMeter is a grading system of a restaurant’s “foodprint,” measuring its sustainability practices. EcoMeter focuses on four main pillars: food waste, takeout packaging, supply chain, and community initiatives. From plastic forks to leftover tomatoes, each pillar is tied to local Vancouver partners making real change. With the help of the Brands for Better network, and another huge push from SOLE’s web development team, EcoMeter officially launched in April 2022.

Get Involved

Brands for Better events and initiatives are 100% volunteer and sponsor-driven. More hands are always helpful, and everyone is welcome.